Course Details
PRINCIPLES OF MARKETING (BA 223 OW )
Online: ONLINE CLASS
Instructor(s): Banner, Kent
Fall 2022
Department: BA
Credits: 3.00
Status: Open (18 out of 25 seats)
Meeting Type: Online
Course Schedules: |
Day & Time |
Date(s) |
Location |
| | |
|
9/26/2022-12/9/2022 |
WEB |
|
Course Description:
Surveys activities by which a firm seeks to anticipate customer needs by directing a flow of need-satisfying goods and services from producer to consumer. Includes market research, buying behavior, product planning, physical distribution, retailing, wholesaling, promotion, and pricing policy.
Course Materials
|
Book Title |
ISBN-10 |
New |
Used |
| | | |
MKTG 10 |
9781305631823 |
75.00 |
56.25 |
|