Course Details

PRINCIPLES OF MARKETING (BA 223 50 )
CALDWELL COL-CRED STUDENTS ONLY
Instructor(s): Schneiderman, Matthew

Fall 2022
Department: BA
Credits: 3.00
Status: Open (30 out of 30 seats)
Meeting Type: Lecture

Course Schedules:

Day & Time Date(s) Location   9/26/2022-12/9/2022  TBA

Course Description:
Surveys activities by which a firm seeks to anticipate customer needs by directing a flow of need-satisfying goods and services from producer to consumer. Includes market research, buying behavior, product planning, physical distribution, retailing, wholesaling, promotion, and pricing policy.