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Course Details

PRINCIPLES OF ADVERTISING (BA 239 OW )
Online: ONLINE CLASS
Instructor(s): Banner, Marshiela

Winter 2022
Department: BA
Credits: 3.00
Status: Open (14 out of 25 seats)
Meeting Type: Online

Course Schedules:
Day & Time Date(s) Location
  1/3/2022-3/18/2022  WEB 

Course Description:
Examines, in detail, the purpose, preparation, placement, and analysis of various types of advertisements within each of the media. Analyzes and compares the relative merits of the media on local and national advertising.

Course Materials
Book Title ISBN-10 New Used
ADVERTISING & INTEGRATED BRAND PROMOTIOIN 8TH ED  1337110213  189.00  141.75 

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