Course Details

PRINCIPLES OF ADVERTISING (BA 239 OW )
Online: ONLINE CLASS
Instructor(s): Banner, Marshiela

Winter 2022
Department: BA
Credits: 3.00
Status: Open (14 out of 25 seats)
Meeting Type: Online

Course Schedules:

Day & Time Date(s) Location   1/3/2022-3/18/2022  WEB

Course Description:
Examines, in detail, the purpose, preparation, placement, and analysis of various types of advertisements within each of the media. Analyzes and compares the relative merits of the media on local and national advertising.

Course Materials

Book Title ISBN-10 New Used ADVERTISING & INTEGRATED BRAND PROMOTIOIN 8TH ED  9781337110211  139.00  99.50