PRINCIPLES OF MARKETING (BA 223 OW )
Online: ONLINE CLASS
Instructor(s): Banner, Kent
Status: Open (4 out of 25 seats)
Meeting Type: Online
|Day & Time
Surveys activities by which a firm seeks to anticipate customer needs by directing a flow of need-satisfying goods and services from producer to consumer. Includes market research, buying behavior, product planning, physical distribution, retailing, wholesaling, promotion, and pricing policy.