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Course Details

PRINCIPLES OF MARKETING (BA 223 OW )
Online: ONLINE CLASS
Instructor(s): Banner, Kent

Winter 2022
Department: BA
Credits: 3.00
Status: Open (4 out of 25 seats)
Meeting Type: Online

Course Schedules:
Day & Time Date(s) Location
  1/3/2022-3/18/2022  WEB 

Course Description:
Surveys activities by which a firm seeks to anticipate customer needs by directing a flow of need-satisfying goods and services from producer to consumer. Includes market research, buying behavior, product planning, physical distribution, retailing, wholesaling, promotion, and pricing policy.

Course Materials
Book Title ISBN-10 New Used
MKTG 10  130563182X  75.00  56.25 

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