Course Details

PRINCIPLES OF MARKETING (BA 223 OW )
Online: ONLINE CLASS
Instructor(s): Banner, Kent

Winter 2022
Department: BA
Credits: 3.00
Status: Open (4 out of 25 seats)
Meeting Type: Online

Course Schedules:

Day & Time Date(s) Location   1/3/2022-3/18/2022  WEB

Course Description:
Surveys activities by which a firm seeks to anticipate customer needs by directing a flow of need-satisfying goods and services from producer to consumer. Includes market research, buying behavior, product planning, physical distribution, retailing, wholesaling, promotion, and pricing policy.

Course Materials

Book Title ISBN-10 New Used MKTG 10  9781305631823  75.00  56.25